A close-up of a soft, light blue blanket draped over a white surface, featuring a small, embroidered blue bird in the centre.

John Smedley X Bluebird: a Celebration of British Style

John Smedley and Bluebird come together for a limited capsule collection, combining British knitwear heritage with a more contemporary take on design and wearability.

A person wearing a blue long-sleeve jumper and black trousers stands in front of a glass door, with part of a car and buildings visible in the background. Their head is not visible in the image.

The COllection

The edit features trans-seasonal knitwear crafted at John Smedley’s Derbyshire mill, using extra fine Merino wool, cashmere blends and Sea Island cotton. A palette of considered blue tones runs throughout, from lighter shades to deeper navy and indigo.

Each piece is finished with Bluebird’s embroidered bird emblem.

The John Smedley x Bluebird capsule collection is available at South Place Hotel and online via the shop.

Prices start from £150.

A close-up of blue knitted fabric featuring a detailed, embroidered design of a bird in flight in a darker blue thread.
A navy blue John Smedley shirt on a black hanger, displayed against a grey stone background, with a beige product tag attached to the collar.
A close-up of a navy blue fabric with a light blue embroidered bird, possibly a swallow, in the centre. The texture of the fabric and the stitching details are clearly visible.
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